Born in San Francisco and made in California, Neue Terra is an independent fragrance house inspired by the American landscape. Each scent is an olfactive portrait of place, crafted with care and guided by nature.

Our work is defined by authenticity, restraint, and connection. We value materials chosen with purpose, craftsmanship without excess, and design that endures. Each fragrance is genderless, composed with precision and sincerity to evoke atmosphere and emotion rather than adornment.

Neue Terra exists to reconnect people with the land, with memory, and with themselves.

As part of our commitment to preservation, 5% of all profits are donated to the National Park Foundation, supporting the protection of one of America’s greatest natural treasures.